With the roll-out of 5G technology in India in 2021, there has been a lot of buzz and hype around it. We all know that 5G technology is expected to improve and transform telecom and other sectors in many ways. With its high-speed data processing capabilities, 5G is expected to be much smarter, faster, and better than 3G and 4G technologies. It is a game-changer especially for marketers and advertisers as the technology will facilitate faster loading time, high-speed connectivity, a wide reach, and whatnot.
5G’s superior connectivity, high-speed data transferring capabilities, and low latency will improve the user experience significantly. It can open a new world for marketers and advertisers, who will be able to provide immersive and innovative ad experiences like never before.
With the arrival of 5G technology, experts in digital marketing and advertising want to know more about the benefits that it will bring and how it will change the way they market, and sell more comfortably to their audience.
In this article, we’ll see how 5G will impact the way we advertise, market, and sell to our consumers, and how it will be a game-changer?
What is 5G technology?
5G technology is a new generation of technology standard for broadband cellular networks that comes after 4G. 5G technology is meant to deliver higher multi-Gbps peak data speeds, with a reliable and massive network capacity offering low latency and power consumption to provide a more improved user experience. To understand these speed measurements easily, if you compare 5G to our current 4G networks, it is 100 times faster than our current 4G technology.
5G works on “millimetre waves” which uses frequencies between 30-100 GHz, which is way more than 6 GHz of 4G technology. But there a catch. The “millimetre waves” can’t travel through the walls, so to operate on 5G, miniature stations are needed to be installed at a distance of 250 meters in every area to provide 5G connectivity.
5G can allow you to have a home wireless router with MIMO (multiple-input multiple-output) technology that uses multiple antennas to connect with multiple wireless devices at the same time. Since the 5G platform allows us to transmit and receive data at the same time on the same frequency, the speed achieved will be much faster and better than 4G technology.
How 5G will impact Digital Marketing?
Improve website design and content
With the advent of 5G technology and its high-speed data transferring capabilities, it will be easier to offer video content like on-demand webinars or any video that displays on the website. It will enable the marketers to include more in-depth descriptions of products through high-quality images, videos, and animations. As the 5G bandwidth will diminish loading times for these websites on mobiles, it opens a whole new world for marketers and advertisers to promote and showcase their products with high-quality engaging content.
Location triggered advertising
Unlike 4G that has a limited precision in tracking the location, as it can only measure distance in kilometres or miles, 5G completely flips the technology with its ability to measure accurate locations over distances as short as feet or centimetres. This function can help the marketers as well as the retailers to target their consumers in their distance range with relevant advertising. They can also contact them with personalized messages or emails to offer products that may interest them.
Improved user experience through Virtual reality and augmented reality
Virtual reality (VR) and Augmented reality (AR) can create real-life-like experiences for the users. With 5G technology, marketers and advertisers can provide an in-depth experience just like walking a customer in a physical store, at the comfort of their homes. Users can see, feel, and visually observe the size, colour, and placement of a product and can interact with a salesperson just like in a physical store all virtually. For example, a real estate seller can offer customers a virtual visit to all their properties without going to the place. With the use of VR and AR technologies, marketers and advertisers can provide a much more enhanced user experience.
Improves omnichannel presence
With more bandwidth and higher data transferring speeds, 5G will help marketers to manage and operate multiple channels easily and efficiently. With 5G technology, we can add tools like Wallets for in-store contactless payments, Virtual reality (VR), Augmented reality (AR) which can improve customer experience and leads to a more comfortable customer journey.
Improvements in privacy
With higher multi-Gbps data speeds websites and app makers can provide additional permissions, user controls, and security patches which can help in data protection collected from the users. This will not only improves security but will also prevent data breaches and data theft from the website or application.
5G was planned to arrive in India by mid-2021, but it will take at least a couple of years to be fully operational. Digital marketing will never be the same as today after the arrival of 5G, as it opens a completely new world of marketing and advertising. Since markets are quickly adapting to the new technology and changes, it will be great to see how marketers and advertisers will take advantage of 5G technology.